Agricultural Marketing: Fundamental Tools And Strategies For An Ever-Changing Marketplace

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This half-day program provided an overview of the marketing fundamentals necessary to develop a consistent, disciplined marketing strategy in an era of unpredictability. With growing market volatility and narrowing profit margins, understanding the significance for marketing and market scenario planning is crucial to long-term success. Topics covered include:

• Market analysis including the world economic conditions, political scenarios and resulting supply and demand
• Basics of the cash marketing tools including how and when to utilize them
• How futures contracts work
• Tracking and managing input costs
• Tools in the ag marketing toolbox
• Risk management and scenario strategies

Attendees walked away with strategies their farm could implement immediately. Examples included the grain, livestock and milk markets.

Naomi Blohm is an expert at advising farmers how to manage their cash marketing needs and properly use futures and options. She also helps individuals understand the importance of managing basis, delivery point considerations, cash flow needs and storage capacity. Naomi is co-creator and presenter of Stewart-Peterson’s program "Women to Women: Educating Women about Farm Marketing."

Known for her ability to clearly communicate complex concepts, Naomi regularly leads marketing and risk management seminars throughout the United States and has been the featured speaker for many organizations, including the Wisconsin Corn/Soy Expo, Commodity Classic, Top Producer and Farm Credit Services. She also regularly provides media commentary on Market to Market, produced by Iowa Television and aired on PBS stations across America, as well as Top Farmer Intelligence Report and others.

Naomi earned her Bachelor of Arts in Political Science with a minor in Agriculture Business at the University of Wisconsin in Platteville. She has a Master of Science in Adult Education with an emphasis in Ag Economics, from the University of Wisconsin, Platteville, and a Master Certificate in Global Education from the University of Wisconsin, Oshkosh.